Be a Hero (Selecta Save the Children Day)
Selecta + Save the Children
As part of Unilever Wall's/Selecta's CSR initiative, we created Save the Children Day. A day whereby a contribution of 5 pesos is made for every purchase of an Selecta ice cream. We wanted to recognise and celebrate the people behind simple and small contributions; in this case, by purchasing an ice cream on Save the Children Day. Through this effort, we also hoped to empower others by showing how they can make a difference and be a hero in the lives of these children. The campaign first launched in Philippines.
The web video received 3.5 million views in 5 days.
