This is a datasheet for the mobile device management product - a Software-as-a-Service (SAAS) product from Amtel Inc.  The datasheet was targeted toward engineering staff and IT management, so I wrote it with a technical tone while stressing the benefits of the product.  I wrote all the copy as well as the entire layout.

This is one of the help screens for Yahoo's Search Marketing advertising program.  It was targeted toward the everyday non-technical website user, so I wrote it in an easy and user-friendly tone.

This is a data sheet for a software product.  The target audience is Information Technology (IT) engineers who are designing large-scale systems.  Therefore, it's written in very technical terms in order to help them picture how well it will work in their systems.

This is a website for a software management company.  I wrote it with a very technical tone in order to appeal to the target audience: Information Technology (IT) engineers.  The copy proceeds, from top to bottom, in the famous "inverted pyramid" format: I gave them the benefits in the first paragraph, and then supported those benefits with technical discussion, graphs, charts, specifications, etc.

This is a case study of one of Bayer's roof insulation products.  It was written with a serious and technical tone in order to assure prospects that they were making the correct decision when they purchased the product.

This is the calibration procedure for a Hewlett-Packard power meter.  It's part of a larger operating manual.  This manual was designed and written by me.