Challenge:
Emotional approach to highlight product attributes of a new ebike Quantum. Spreading the spirit of start-up company Dat Bike
Premise:
Driving electric is for people who do something different for themselves and for the world. We want to make QUANTUM a symbol for these people who stand out.
Core idea
QUANTUM. CAN THINK. CAN DO.
Quantum becomes a platform for people to stand out by showing their talent and expressing their mission through our campaign.
MASTER STUNT VIDEO
In our master video, we show how the Quantum is going to help people's passions to a higher level. Highlighting the Quantum's features CRUISE CONTROL (TỰ LÁI KIỂM SOÁT HÀNH TRÌNH) through unique and stand out performances
BEHIND THE SCENE - SAFETY
Client: Dat Bike
Product: Ebike Quantum
Agency: Happiness Saigon
Product: Ebike Quantum
Agency: Happiness Saigon
Creative Director: Jazz Tona
Concept: Nhi Đầu Nấm, Nhật Hoàng, Nguyên Ngộ Ngộ.
PH: Booncha
PH: Booncha
