THE BRIEF
Chery is set to launch OMODA 5 and TIGGO 8 Pro in May 2023, aiming to raise awareness and establish itself as a leading technological, design-focused, and premium brand. The objective is to generate anticipation and trust, fostering a strong preference for Chery. Emphasizing the OMODA series' distinctiveness compared to rivals like HR-V, Corolla Cross, and CX-3, and showcasing the TIGGO series against CX-8, Sante Fe, and CR-V, the campaign also seeks to expand Chery's social media presence.
THE CREATIVE DIRECTION
A new era of driving - shouldn’t be about just going from place to place, it’s about feeling something along the way. Hence, we have to make sure there’s heart in everything we do.
The 'Art In Motion'
is Chery’s intense focus on dynamic form design and innovative technological function.
THE IDEA
‘HEART IN MOTION’
is about our non-stop progressive spirit to elevate the human experience through CHERY’s technological advance.
BRAND MANIFESTO
KEY VISUAL
ON-GROUND ACTIVATION IDEAS
OOH ADVERTISING
Credit
Client: Chery Malaysia
Agency: Humanics
Executive Creative Director : Kamal Gangaram
Art Director : Christopher Chow
Client: Chery Malaysia
Agency: Humanics
Executive Creative Director : Kamal Gangaram
Art Director : Christopher Chow
Copywriter : Alif Mahfix
Account Manager : Shawn Tam
Account Manager : Shawn Tam
