Shelby Floyd's profile

Sensor Kit Insert

Graphic insert for soft-bubble sensor kit. I provided design, layout, and art direction of illustrations. This insert is intended to elicit the feeling of opening a new board game or toy. A primary objective was to inspire a wide range of possible sensor applications by offering three broad categories of use—controller, analysis, and gripper—with a secondary objective of encouraging online submission of feedback.
Layout and design were tailored to packaging dimensions, shown here with Japanese header.
This was a quick turnaround project and box dimensions were not known until just prior to delivery. The modular design helped facilitate quick formatting. Primary brand colors were explored for this project and the team ultimately chose a divergent approach for simplicity and to preserve the red spot color, which exudes more energy than the turquoise.
Sensor Kit Insert
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Sensor Kit Insert

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