Finch - development of a new brand!
Finch is a new brand created as part of the creative collaboration between our team and the Efes Moldova company. This new lager in the Easy Drink category required a lot of work. We were tasked with developing a comprehensive brand system, including positioning, name and design; we also had to come up with an image of a carefree summer, exuding a relaxing aesthetic of summer parties, meetings with friends and an overall good mood.
The starting point during the development of this new concept was the name we proposed, Finch (a songbird), which metaphorically evokes an image of warmth, fun and lightness. The graphics and color scheme of the label, which is dominated by bright summer colors, sunny patterns and line dynamics, visually form a positive, memorable image of the product - modern, original and standing out perfectly on the shelf!
New brand development, naming, label design, prepress
