FOR THIS PROJECT we were given multiple weeks to walk through the process of creating a Poster and Social media campaign for an event of our choosing. Since I work in the non-profit world, I chose to create my project around a missions conference, "Till the Whole World Hears". Looking above you can see the poster I created for this event, it encompasses the usage of contrast, typography, hierarchy, proximately, repetition, and alignment. I chose the backdrop of my poster to be this specific terrain in Africa to depict the international nature of this conference and the hope that through this event, more Christians would go out into the world, and share the Gospel, "until the whole world hears".
EACH SOCIAL MEDIA post is designed specifically for Instagram, I chose this platform because it generates lasting engagement, is easily shared, saved, and tagged, and it targets the age demographic this conference is for, 18-25 year olds. These social media posts each have a unique point I am trying to get across, meanwhile, an overarching campaign and invitation to this missions conference. Two of the designs have the conferences instagram handle so it can easily be shared, followed, or tagged.
