BRAND STRATEGY
Best of Both Worlds
Chia embodies the concept "best of both worlds"—the combination of mutually exclusive solutions to blockchain challenges.
EXEMPLIFIED THROUGH CHIA'S
Consensus mechanism: Proof of Space-time—Secure like Proof of Work (Bitcoin), Eco-friendly like Proof of Stake (Ethereum)
Approach to enterprise blockchain: Virtual Private Blockchain—Privacy and security of a private blockchain, transparency of a public blockchain
Open Digital Economy: Digital asset ownership of a closed ecosystem, combined with interoperability of an open digital economy (with mitigated risk and increased protection)
Approach to climate: Controls and governance of carbon assets, yet transparent, secure, and immutable for cross-border collaboration
Chia embodies the concept "best of both worlds"—the combination of mutually exclusive solutions to blockchain challenges.
EXEMPLIFIED THROUGH CHIA'S
Consensus mechanism: Proof of Space-time—Secure like Proof of Work (Bitcoin), Eco-friendly like Proof of Stake (Ethereum)
Approach to enterprise blockchain: Virtual Private Blockchain—Privacy and security of a private blockchain, transparency of a public blockchain
Open Digital Economy: Digital asset ownership of a closed ecosystem, combined with interoperability of an open digital economy (with mitigated risk and increased protection)
Approach to climate: Controls and governance of carbon assets, yet transparent, secure, and immutable for cross-border collaboration
DESIGN STRATEGY
Natural Duality
The design strategy visually interprets the brand strategy through the idea of natural duality, or juxtaposition, and by answering the question, "What might our world look like if the full potential of Chia blockchain were implemented?"
From complementary colors, contrasting fonts and illustrations to the rich solar punk inspired scenes, Chia's visual identity embodies our core belief in one world that comprises the "best of both" in every way.
Natural Duality
The design strategy visually interprets the brand strategy through the idea of natural duality, or juxtaposition, and by answering the question, "What might our world look like if the full potential of Chia blockchain were implemented?"
From complementary colors, contrasting fonts and illustrations to the rich solar punk inspired scenes, Chia's visual identity embodies our core belief in one world that comprises the "best of both" in every way.
Challenge Coin for Developer Community
Digital Trading Card Design for Chia Trading Card Game
