GrabAds is the B2B engine of Grab, Southeast Asia's leading superapp. As part of the pioneer creative team, I set the copy style for the official GrabAds brand guide. The playful and provocative tone reflects our challenger spirit as the agile alternative to mainstream ad platforms.
Social posts, decks, eDMs and event backdrops—the whole package.
GrabAds hosted the Effies judging in Singapore at our One North headquarters. And we wanted to delight guests with meaningful touchpoints. So we came up with a unique theme and lifted the spirits of tired-but-inspired judges (mostly ad veterans) with tongue-in-cheek signages all throughout the venue.
Room signages for the judging
Buffet napkins for our creative guests to scribble on, inspired by the $1.5M napkin.
We also served up bespoke cocktails at the GrabAds Bar (and the guests loved it!)
At other times, my main job was to create ads to sell ads to advertisers. After getting over how meta this feels, it got really fun.
I loved how our advertising services benefit both big and small businesses throughout Southeast Asia, and telling the authentic stories of our merchants was particularly meaningful.
Translation:
We called this Covid situation the “COVID-19 School of Business".
It has been such a challenging time for us.
Advertising with Grab has become one of the strategies we use to expand
our customer base and increase our sales during this time.
We are very satisfied with the return of ad spend.
Our average daily sales grew by three times.
We jumped from few to 16 orders a day.
We like Ad Manager because it’s simple to use.
It gives us full control over our budget.
A cheery "welcome back" kit for our merchants:
GrabMaps
GrabGifts
Grab For Business
