Renaissance | Make a Mark #3

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RENAISSANCE

MAKE A MARK #3

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In a world that often values conformity and perfection above all else, our conviction to redefine luxury is a passionate call to celebrate the beauty of imperfection and individuality.

Renaissance is Yummy Stories contribution to the Make a Mark Project 2023 as one of 20 leading international packaging design studios. This concept was released for the first time at Luxe Pack in Monaco. At Yummy Stories, we believe true luxury is not found in sameness but in the unique and often unpredictable nuances of the world around us. Rules or laws can’t limit it. That’s why we took a bottle of Estal that was rejected by the norms of the industry for its natural imperfections and turned it into something truly remarkable.

Yummy Stories embraced the stripes and dots in the glass, resulting from the transition of two colors, giving each bottle a unique and distinctive character. Each bottle became a work of art, with its own distinct markings that could never be replicated. We up-cycled the label of a fictitious brand, giving new life to an existing product while still paying homage to its heritage and roots. The old and new melded together, creating a product that was not only luxurious but also meaningful. The concept is an alcohol-free sparkling that shares known habits from the old world of drinking while showing the reality of modern days. It’s not a revolution because we reuse what we have and thought beyond. A seed that grows on our existing ground. The renaissance of luxury. All materials were chosen carefully as Yummy Stories challenged ourselves and the great partners to push beyond the boundaries of what was possible. The refining of the label has so many layers and needs a lot of attention on every tiny detail—a truly artisan and manufactured product. Something that wasn’t just aesthetically pleasing but emotionally resonant and made out of existing materials. A product that would make people stop, think, and feel something. At the heart of it all, our ultimate approach fosters a world valuing individuality, environmental concern, celebrating imperfections, and discovering beauty in the unforeseen.