Seattle, Washington
Challenge:
Challenge:
- Nordstrom FCU serves all position levels of Nordstrom employees and their families, so the client wanted a design that would resonate positively from those on the sales floor to high level corporate members.
- Drive account and loan aquisitions.
- Streamline content, navigation, and overall user experience.
- Reflect the high quality, best-in-class philosophy of the Nordstrom brand.
- Highlight a feeling of professionalism with a touch of warmth.
- Designed a new logo.
- Owned the design process and result from start to finish, with art direction from senior designers and feedback from peers. Worked closely with copywriter, programmer, and project manager.
- Assisted with creating homepage content by writing the copy and/or selecting images that inspired a theme for the copy.
- Assisted with creating homepage content by writing the copy and/or selecting images that inspired a theme for the copy.
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More about FIRSTBranch.
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Success:
- Nordstrom FCU crossed the $50 million mark a year after launching their new site. Full article here.
Before:
Before:
After:
(screenshots reflect the design at site launch)
