Midnight Cravings Satisfied:
The Jack in the Box Munchie Meals Campaign
Engaging the nocturnal fast-food aficionados during the excitement of late-night football became the linchpin for the Jack in the Box's Munchie Meals campaign. The endeavor sought to merge the thrill of instant wins with the gratification of a hearty meal, right at the doorstep.
The Jack in the Box Munchie Meals Campaign
Engaging the nocturnal fast-food aficionados during the excitement of late-night football became the linchpin for the Jack in the Box's Munchie Meals campaign. The endeavor sought to merge the thrill of instant wins with the gratification of a hearty meal, right at the doorstep.
Client's Goals:
Jack in the Box aimed to amplify the promotion of their late-night Munchie Meals during the broadcast of specific football games. The goal was to engage the audience through an interactive peel-to-play game, enticing them with the promise of a delicious Munchie Meal delivered to their doorstep, thereby driving sales and fostering a fun brand interaction.
Jack in the Box aimed to amplify the promotion of their late-night Munchie Meals during the broadcast of specific football games. The goal was to engage the audience through an interactive peel-to-play game, enticing them with the promise of a delicious Munchie Meal delivered to their doorstep, thereby driving sales and fostering a fun brand interaction.
Campaign Development
Process:
The campaign married creativity with interactive engagement through a peel-to-play game mechanism. Every aspect was meticulously crafted to resonate with the late-night football and fast-food enthusiasts - from the design of digital ads to the user interface of the game. The strategic placement of these ads during the football game broadcasts, coupled with the anticipation of an instant win, created a compelling call to action.
Process:
The campaign married creativity with interactive engagement through a peel-to-play game mechanism. Every aspect was meticulously crafted to resonate with the late-night football and fast-food enthusiasts - from the design of digital ads to the user interface of the game. The strategic placement of these ads during the football game broadcasts, coupled with the anticipation of an instant win, created a compelling call to action.
Success Story:
The campaign struck a chord with the target demographic, resulting in over 5K Munchie Meals being delivered across the US during the 6-month campaign period. The resonance didn't just stop at engagement; it translated into a remarkable sales uptick with a 40% increase in Munchie Meals sales. The potent combination of interactive engagement, instant gratification, and tantalizing munchies encapsulated in this campaign not only satisfied midnight cravings but also significantly bolstered Jack in the Box’s late-night sales narrative.
