I understand you like to read about "the creative process". So here we have a look into part of what lead to the logo for L.U.S.H. Marketing & Promotions, LLC. There isn't much "What do you think about this?" exchanged with the client. Usually such exchanges drag a project on for a period of time not unlike the time felt waiting for a baked potato to finish. This time around it was more of a "Here's where I'm at with it and I'm not really digging it yet. Something feels off." The act of feeling a design is a difficult one to put into step-by-step or tutorial format. It's a matter of listening to the design. That said, the notes below feel less mine and more that of the design. "So now I gotta' pass the mic..."