Anastasiya Zubrytskaya | Tischenko's profile

DILIS Cosmetic. Rebranding and packaging design




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ZAO «DILIS Cosmetic» (DILIS Cosmetic CJSC) is the largest manufacturer of perfumery products
in the Republic of Belarus.

Founded in 1991, for more than 30 years it has been constantly improving technologies and using
only high-quality perfume compositions from well-known French companies. Currently, DILIS produces more than 150 types of perfumes, colognes, perfumery and toilet waters.

At the same time, each season DILIS presents new products on the market, improving the existing assortment. The characteristic features of perfumery are layering, durability and the nobility of aromas, and the content of the perfume composition in the products meets high French standards.






Rebranding

In 2023, there was a need to revise the visual appearance of the brand and update it,
because the perfume industry does not stand still and the old design code has ceased to meet
the needs of the modern consumer.

The logo, corporate identity and brandbook were updated as part of the DILIS redesign project.
The new visual style is simple, concise and elegant.





Packaging

The pearl of the assortment of the DILIS perfume company is the exquisite DILIS Classic Collection.
The line of extra-class perfumes consists of the most popular classic fragrances created by French perfumers according to the canons of centuries-old traditions of perfumery art.

Of course, the design of the collection has also been updated. Now the cases look more refined,
lighter and more expensive. At the same time, the corporate pattern and color scheme for each fragrance
were preserved.


DILIS Cosmetic. Rebranding and packaging design
Published:

DILIS Cosmetic. Rebranding and packaging design

Published: