Renan Benvenuti's profile

Riô SkinLab

Renan Benvenuti
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identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
identity brand design brand identity graphic design typography editorial design identidade visual Identity Design branding
Rio SkinLab Visual Language

The project goal was to redesign Riô visual expressions to deliver its new positioning: from a Skincare to a derma-cosmetic brand that offers global excellence standards for the specific needs of Brazilian skin.

Its new expressions target dermatologists and experienced consumers; therefore, we decided on a well-structured approach that champions data and scientific information in plain black and white.

However, since it is a brand focused on Brazilian skin, we combine this scientific approach with a warm photography language and bold, colorful images from science, such as histology and macroscopic imagery.

Creative Direction and Design:
Renan Benvenuti

Client:
Marc Hoffmann, Laura Petterle, Emilia Brito, Giulia Marsicano, Mariana Mancia, Mariah, Bárbara Deimel, Eduardo Phillips, Maria Jullia Bernardes, Deborah Orfali, Pedro Medicis.

Riô SkinLab
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