SAMSUNG - STYLE MEETS PERFORMANCE Home-Electronics-&-Audio-Visual SAMSUNG Advertising Created by Glo's Creative Michael Glovaski and Sam Higgins Agency Producer:Sid Rothberg Account Supervisor:Sten Hallock/Joe Maciariello Production Company:HSI PRODUCTIONS New York London USA UNITED KINGDOM Production Company:GERARD DE THAME FILMS New York London USA UNITED KINGDOM Director:Gerard de Thame Producer:Maddi Carlton/Fabyan Daw Lighting Cameraman:Mick Coulter Editor:Richard Learoyd Music: Artist/Title:F.C. Kahuna/Glitterball Date Of 1st Transmission:13/08/2004

The strategy was to showcase both the design and clear picture quality of the DLP while at the same time tying it together with the Olympic games. STYLE MEETS PERFORMANCE