Designing a dynamic brand identity for PA POWER, a service connecting managers and personal assistants. The goal was to capture collaboration, empowerment,
and balance within a visually versatile identity.
I created a logo that adapts perfectly to different tasks and allowsto be recognisable, symbolising the integration of personal assistants.
Custom graphic elements like hearts, stars, and dynamic lines reinforced the brand's messages. Adaptable templates completed the project, resulting
in a modern, dynamic brand identity that aligns with PA POWER's values
of collaboration and empowerment.