"Transformation in Our Blood" Brand Campaign (Phase 1)
To create a set of creatives for FUJIFILM at the Cloud Expo Asia (CEA) Event
To create a set of creatives for FUJIFILM at the Cloud Expo Asia (CEA) Event
(Completed in October 2023)
Client: FUJIFILM Business Innovation Singapore
Agency: Just Global, Inc.
SVP, Client Services / Managing Director, AU: Felippe Diaz
Managing Director, SG: Brad Harris
Senior Art Director: Vivian Ng
Copywriter: Joy Tang
Project Manager: Yazmeen Indin
Associate Director Experiential: Jane Lew
Video Animation: Raysketch Production
Agency: Just Global, Inc.
SVP, Client Services / Managing Director, AU: Felippe Diaz
Managing Director, SG: Brad Harris
Senior Art Director: Vivian Ng
Copywriter: Joy Tang
Project Manager: Yazmeen Indin
Associate Director Experiential: Jane Lew
Video Animation: Raysketch Production
FUJIFILM has set a target to generate 45% of their sales from the services and solutions offered by their Business Consulting Group (BSG) by 2025. However, they currently find themselves at approximately 25%, falling short of their goal, primarily due to low-profit margins in their new services. To counter this, they need to secure more substantial deals that enhance both margins and revenue. Yet, FUJIFILM faces a significant brand challenge in Singapore, where they are primarily perceived as a supplier of cameras, photocopiers, and film.
In Phase 1, our objective is to drive traffic to their Cloud Expo Asia (CEA) booth, where we will showcase FBSG offerings and launch the 'Transformation in our blood' brand campaign. We aim to assist FUJIFILM in transforming their brand perception and achieving their sales targets.
We are tasked to create a key visual, social posts, landing pages, electronic direct mail (eDMs), and the event booth video for Cloud Expo Asia (CEA).
Key Visual
The visual portrays ripple-like graphics, serving as a metaphor for our constant movement and evolution to meet the ever-changing needs of our clients. The gradual expansion of dots within the ripples signifies
our commitment to exceed limits and comprehend what each client seeks. We always go far and beyond to excel, ensuring that our understanding of the client’s aspirations is comprehensive. This dedication results in personalised solutions, consistently driving us towards success. It also reflects our dedication
to nurturing prosperous client relationships and achieving shared victories.
The visual portrays ripple-like graphics, serving as a metaphor for our constant movement and evolution to meet the ever-changing needs of our clients. The gradual expansion of dots within the ripples signifies
our commitment to exceed limits and comprehend what each client seeks. We always go far and beyond to excel, ensuring that our understanding of the client’s aspirations is comprehensive. This dedication results in personalised solutions, consistently driving us towards success. It also reflects our dedication
to nurturing prosperous client relationships and achieving shared victories.
Invite Electronic Direct Mail (eDM)
Existing or potential customers receive an invitation to attend Cloud Expo Asia (CEA)
Existing or potential customers receive an invitation to attend Cloud Expo Asia (CEA)
Registration Post for LinkedIn
Existing or potential customers tap button to access registration landing page
Speakers' Post for LinkedIn
Existing or potential customers tap button to access registration landing page
Splash Page
Registration for Cloud Expo Asia (CEA)
Registration for Cloud Expo Asia (CEA)
Thank You Electronic Direct Mail (eDM)
Attendees receive a Thank you email after attending Cloud Expo Asia (CEA)
Attendees receive a Thank you email after attending Cloud Expo Asia (CEA)
"Transformation in Our Blood" Video
Video featured at the Cloud Expo Asia (CEA) booth
Video featured at the Cloud Expo Asia (CEA) booth
