I designed the user flows for a mobile app for farmers to report the environmental impacts of their practices, on the ground. This user flow shown above is for setting a user's location, which is an important element in confirming the user's claims.
Key screens of the app, including the splash screen, informative screens, filing a claim, and the slide-out menu.
These icons are used to identify different claim types. I provided the final art direction on these icons, originally designed with the help of my assistant designer.
The design system was created in Figma and incorporates reusable components. I worked in conjunction with the engineering team to seamlessly provide these rules and guidelines for the production of the final application.
I was also the design lead for our Storybird software, a traceability tool that could map the origins of the products on our marketplace site. One of my roles was designing how ESG scores were displayed on a product profile, showing the impact these products have on the environment.
Producers Box is a partnership with our favorite vendors, to create eco-conscious snack boxes for offices and work spaces. I designed the mailer box, display box, and printed material inserted into the box explaining its contents.
As UXUI Director, I was in charge of the design direction for all of our corporate communications, including the corporate site ProducersTrust.com
I designed all presentations and information graphics, working with one assistant designer.
PRODUCERS TRUST (SaaS in AgTech)
Producers Trust is on a mission for farmer well-being and provides a platform of digital tools and services that optimize agricultural supply chains via transparency and traceability. As Director of UX/UI, I worked closely with the product and engineering teams to define requirements and create smooth user flows, detailed wireframes, and GUI elements for a sustainability claims manager (Android app) for farmers on the ground.
I also managed the design of ProducersMarket.com (an online marketplace) and ProducersTrust.com (a corporate site). My responsibilities also included: maintaining style guides, technical writing, designing information graphics, and conducting user testing.
Director of UX/UI responsibilities
• Co-wrote requirements with the product team.
• Created workflows and wireframes for all user personas and feature sets using Figma
• Designed GUI and wrote all copy.
• Created icons, components, and overall design system.
• Design lead on all three websites and one mobile application.
• Design lead on all corporate communications including information graphics, presentations, and branding projects.
• Presenting work to investors, stakeholders, C-suite, and engineering teams.
• Wrote survey questions and collaborated with support team to garner feedback from beta testers during user testing phase.
