The concentric circles in the logo represent the top of a battery terminal, and the lightning bolt going through the center forms a lower case "e" for Eveready. Since the campaign is for everyday superheroes, this also represents a superhero logo.

I tried to depict everyday people in normal situations but with superhero illustrations.

The billboard has a layered effect to draw attention, while maintaining the style of the campaign

This point of purchase display puts the consumer into the story of the campaign by making them an everyday superhero.

This app is a part of the advertising campaign meant to raise awareness of the brand through shared images in social media.