“La Noria” is a small Colombian farm that through years has been devoted to coffee farming, with the highest quality.

The aim of the project was to create the identity and packaging design for this product highlighting their origin as their main attribute. Through the abstraction of the basic forms and colors of the popular architecture where this coffee is produced; I used the color white as referent of purity and quality, also I design patterns that identified each product in its range, representing the taste, aroma and kind of each coffee.