Logo and pitch deck for FitSense, who partnered with Delve on development of wearable compression knee sleeve sensors to help prevent ACL injuries. 

If applied to a wearable, I wanted the primary symbol to appear upright to both the wearer and onlookers. This was achieved with two interlocking "F" shapes that form an "S" in the negative space. 

Destined for the athletic space, the energetic forward movement of the symbol and type resonated with the client.