simin xu's profile

任意门系列 Packaging and Visual Design

Packaging
Photoshop
My Other Life
series
My Other Life series is love and freedom, and [travel] is an ingenious concept connecting time and space. We try to use the plane vision and the sense of packaging form to show the state of time travel. The colorful circular gradient is like an open door to time and space, and the "Door" of the inner box is subtly presented in a hollowed out way. The inner box adopts a monochrome strong contrast design. Open the box cover, the third layer is a deeper black, which is used to set off the metal texture and ink luster of the product.The 6 products in the inner box are displayed diagonally, echoing the rotation dynamics of the inner and outer boxes. In addition, a card holder is designed in the middle, with an alloy can opener in the shape of a travel card and a key. 
A set of glyphs was designed for this series. The slanted and dynamic form injects a free and casual temperament into the text. The stickers of the 6 scents are designed in a differentiated way, using graphics and colors to create the [My Other Life] in the scent story.

“任意门”是寓义 to Define和极米联名的香氛礼盒系列。该系列的核心是爱与自由,而[穿越]是连接时间与空间的巧妙概念。我们在设计中,尝试用平面视觉和包装形式感来表现出穿越的状态。多彩的环形渐变如同开启的时空大门,用镂空的方式,巧妙的呈现出了内盒的“门”。内盒使用了单色强对比的设计,让观感更加聚焦在“穿越”的状态中。打开盒盖,第三层是更加深邃的黑色,用于衬托产品的金属质感和油墨光泽。内盒6个产品以对角的方式陈列,呼应内外盒的旋转动态。并在中间位置设计了一个卡包,有一张穿越卡片和钥匙造型的合金开罐器。此次系列设计了一组字形,倾斜动感的形式,为文字注入了自由随性的气质。6款气味的贴纸做了差异化的设计,用图形和颜色构建出气味故事里的那扇[任意门]。
包装内盒全角度使用触感特种纸,颜色和质感观感舒适。为了凸显出任意门的科技感,文字及图形部分使用了专色金属油墨。

Translated by Google Translate
来自谷歌翻译
ART DIRECTOR: Simin Xu
DESIGNER: Simin Xu 
CRE. DIRECTOR:Sunny
COPYWRITING:Simin Xu / Lizzie Bi
video clip:Simin Xu ​​​​​​​
BRAND:寓义 to Define  × GIMI
©️ Created by  寓义 ®️ to Define  2023
任意门系列 Packaging and Visual Design
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任意门系列 Packaging and Visual Design

Published: