HTML Emailers for Listerine Philippines
Project Brief:
The client needed an EDM material for email marketing.
Challenges:
To achieve a high engagement rate and avoid spam detection, the material had to be fully responsive and tested for display on most email platforms and devices. This meant extensive testing and optimizing the content to look and work great on these platforms and devices.
Solution:
The code was written completely from scratch and with sufficient developer notes to explain each block of code. Using a template would take more time to debug in case any errors came up. Debugging and quality control wer essential because the code had to pass an internal review by the IT department before distribution. To make sure that the email is displayed correctly, the material was tested extensively in Litmus and successfully passed all requirements.
Litmus Testing for responsive HTML to make sure it works on all major platforms and devices
