Motion Graphics for Listerine Thailand
Project Brief:
Create a Facebook ad for Listerine Thailand, highlighting its brand science.
Challenges:
Ads targeted towards healthcare professionals are usually very technical in nature. As such, it is important to balance visual interest and information to avoid having materials that look cluttered and illegible.
Creative Solution:
Using motion graphics was the most effective way to establish visual hierarchy for a material that contained so much data. With this material, each piece was animated carefully to guide the viewers’ eyes gracefully across every data point and claim — establishing the brand’s credibility with science.
