LOGO, PACKAGING & BASIC IDENTITY
About
"Helping people relive memories through music"
A member of great labels such as Steyoyoke, Parquet Recordings, ICONYC, The Soundgarden, Manual Music, Sound Avenue and many more, Balad’s music is described as “Melancholic”, “Emotional” & “Beautiful”, he has easily become one of the rapidly rising artists on the electronic dance scene.
Most recently, his collaboration with Belgium producer, Bigasti was handpicked by Nick Warren to be featured on his Balance pres; The Soundgarden compilation release.
His accolades span across into his DJ sets, described as a true journey through the Deep & Progressive, his storytelling has led him to being handpicked by Lane 8 as supporting act on his “Little by Little” album tour as well as other notable heavyweights in the scene such as Jerome Isma-Ae, Chicane, Karmon, Luttrell, 16BL, Spencer Brown & Yotto.
Brief
To create a bold and memorable identity that captured the essence and feelings of his debut single; Love Song and future releases.
Execution
We created a mark that portrayed a dreamscape that was ambiguous enough to be relatable to anyone viewing it. A mono typeface was selected to support the technical production of the music and the soft colour palette is used to highlight warm and fond memories.
©THE MONOCHROMATIC INSTITUTE 2023
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