Issue:
. Confusion between the Ravinala Airports (Administrator) and Antananarivo + Nosy Be (Airports)
. Lake of modernity (old version)
. Cannot be adapted to the modern world (old version)
. Not Scalable (old version)
. Lake of unity between all airports (old version)
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Macro
To create a logo:
. That incorporate modern elements inspired by the Ravinala plant (commonly known as the traveller's tree)
. That binds 3 distinct airports under one creative identity
. That stands as a testament to the rich tapestry of Madagascar's diverse cultures. Ethnicities, etc
Micro:
Ravinala Airports (Administrator)
. A platform and corporate-oriented communication: professions, ambitions, activities, etc
Antananarivo & Nosy Be (Airports)
. Strengthen the specificity of the two airports, particularly in relation to Malagasy cultural roots
Ravinala madagascariensis, commonly known as the traveller's tree, traveller's palm or East-West palm,
from Madagascar
As travelers embark on their journey through this gateway, they are greeted by a symbol that transcends geographical boundaries, inviting them to experience the warmth and authenticity of Madagascar from the moment they arrive.
Airports signature:
1. Ravinala Airports: Take off our future, our region, our country.
1. Nosy Be: Embark on a thousand adventures, thousand flavors, thousand landscapes, thousand colors, thousand encounters, etc.
2. Antananarivo: The crossroad between the world and Madagascar or where the worlds meet.
Agency: Altavia Blue Lions x Facto Madagascar
Art Director: Yassine Belahsen
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