HELIA Branding & CG Animation

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Creative Direction / Brand Identity / CG Animation / Graphic Design
HELIA
by CLIM STUDIO

–– HELIA is a High-End leather goods and accessories brand, committed to excellence, delivering timeless products inspired, designed, and exquisitely handcrafted in Spain.
Clim–Studio was commissioned to develop its very first brand-concept film and to help guide the worldwide launch of Helia’s most iconic collection; The beautiful ELAIA bag. Our response: A visual language of perfumed light and salty breeze, nurtured by elegancy and proudly feminine.

We created a whole

brand-new identity.

–– Inspired by nature, the Helia brand defines itself as the Flower of flowers, Mediterranean sun-bathed vitality, and perennial beauty. As Helia’s products, we nurtured the identity with great precision and exquisite care to detail, celebrating Femininity not only conceptually but in form and motion.

Brand Slogans + Corporative Color Palette

–– To conceptualise the launch film, we created a Conceptual Thread with words that reflect the spirit of the brand. Those words became key values that we can combine to create beautiful short slogans. That was the seed that nurtured, not only the film but the whole communication package.

Conceptual Thread

Went all-in for

an Editorial Language.

–– When launching a real product, and even more when we are dealing with high-end handcrafted items, our 3D modelling performance needed to be of excellent accuracy and with meticulous attention. And so, we did. The CG version of the Elaia Bag cannot be distinguished from the real one.

–– Being inspired by Helia’s products we felt we needed to create a rich colour palette with a focus on colour pairing. We found the answer in their materials and Nature itself. We ideated a beautiful colour palette that generates attractive yet intriguing colour combinations. All are paired with exquisite, contemporary typography and dynamic layouts to give the brand a modern editorial look, worth to be look at.