SEO stands for search engine optimization, which is the process of modifying a website to improve its ranking in search engine results pages (SERPs). 

Key Elements of SEO:

1. Keyword Research: The process of choosing which keywords and phrases are likely to be used by the target audience when searching for content related to a website can be facilitated by utilizing tools such as Google Keyword Planners and SEMrush.

2. On-Page SEO: Optimizing individual web pages to ensure they are search engine-friendly. Key elements of on-page SEO include:

Title Tags: Creating unique, descriptive, and keyword-rich titles for each page.

Meta Descriptions: Crafting compelling and relevant meta descriptions that entice users to click.

Header Tags: Properly using H1, H2, and H3 tags to structure content and highlight important information.

3. Content Quality: Quality, relevant, and easy-to-understand content tailored to your audience's needs and interests. Content that's engaging, informative, and up-to-date. 

4. Page Speed: Page speed optimizes a website's page load times, as high-fidelity pages enhance user experience and can positively affect a website's search engine ranking. You can employ tools like Google Page Speed Insights to pinpoint issues.

To learn more about Search Engine Optimization, Visit Digitofy Global.