This creative route captures the strength of Holsten as a brand, being assertive, powerful, unique and stylish. As the campaign reinforces the brand values of Holsten, I have used the foamy empty beer glass as a device to convey the message “The taste you can’t resist”. It relays the message that Holsten as the major Non-Alchoholic Beverage, is enjoyable till the last drop. Instead of showing people in the series of ads, I have decided to utilize the foam to display actions of fun, success, confidence and adventure, a truly unique beer experience.