Blue Thunder Branding
Case Study
Case Study
When Blue Thunder Fuel needed to revitalize their branding, I started by updating their existing logo. Using strong typography and a race inspired flame, the new design was a solid start to the revised brand identity.
The fuel is available in three blends and it was important to convey this to the consumer in an easy to understand way. The solution was a simple one. By utilizing three distinct color schemes, the difference is apparent, even from a distance.
The fuel is available in three blends and it was important to convey this to the consumer in an easy to understand way. The solution was a simple one. By utilizing three distinct color schemes, the difference is apparent, even from a distance.
