ParkZone Branding
Case Study
Case Study
ParkZone is a popular brand among radio control enthusiasts, created to give the serious hobbyist a no-hassle experience. When faced with re-branding, it was essential the focus be placed on the emotional connection the users felt when flying. This was achieved through the use of clean aesthetics, vivid photography and approachable copy writing.
"Chris reset the brand style guide and created an iconic ParkZone brand identity that truly evokes the brand essence and spirit the minds of consumers while providing a differentiated and unified presence on the shelf. There is no doubt that his efforts have helped the brand gain market share."
Amarylis Rodriguez,
Marketing Brand Manager,
ParkZone
"Chris reset the brand style guide and created an iconic ParkZone brand identity that truly evokes the brand essence and spirit the minds of consumers while providing a differentiated and unified presence on the shelf. There is no doubt that his efforts have helped the brand gain market share."
Amarylis Rodriguez,
Marketing Brand Manager,
ParkZone
