Specializing in modern, sleek and new age designs with a clean conscience, House Of Quadri is a leading name in India's lab-grown diamond industry. I had the opportunity to work on numerous digital campaigns for the brand while working at almst studio. HOQ focuses on celebrating women through each creation of theirs and also aims to channelize the same through their communication. With every campaign, be it topical or product collection focused, I worked towards curating a tone of voice that best matches the brand ideologies while also creating intrigue towards the brand's offerings.
Role: Creative Strategist, almst studio
The empowered collection stands for the stance of taking matters into one’s own hands. When in the position to lead and make moves, what matters the most is you and what you say. “I Am” aims at reinstating the power in the presence of self and making strides independently.
Maximal features HOQ’s first ever foray into blending the brilliance of diamonds with the innate character of enamel in their newest collection. Bringing two contrasting personalities together to craft a mesmerising collection, we take inspiration from the duality of the human mind for this collective.
The objective of this campaign is to showcase the unique blend of diamond and enamel jewelry and create a narrative that highlights the transformative power of embracing a newer outlook. By drawing a correlation between this transformative journey and the captivating beauty of a solar eclipse, we aim to captivate our audience and inspire them to embrace change and express their individuality through our stunning jewelry pieces.
The campaign will leverage the concept of an eclipse as a metaphor for personal transformation. Through compelling storytelling, we will convey the idea that embracing change leads to a newer, more vibrant outlook on life. The jewelry will be portrayed as a catalyst for this transformation, accentuating the wearer's individuality and inner beauty.
