Lothamilk was used to be the leader in the pasteurized fresh milk market. However. the brand had witnessed a continuous decrease in market share for many years. Thus, their ambition was to reassert their leadership position and grow sales faster than the competition.
This proposal includes a 360-degree strategy that examines every facet of the brand, redefining the target consumers with their unmet needs, developing new brand concept with marketing mix. product launches. and campaign launches
