In the heart of a city in the north of Italy this project of a small luxury shoes shop give a modern interpretation of the female seduction. The colour purple, inspired by the flower giving its name to the shop itself, is the vibrant leitmotif of the entire design work. Huge lighting shades, soft upholstered elements and the use of delicate accents of light to enhance the ancient ceiling made of brick are all elements that wrap the simplicity asked by the committent in a discrete glow of glamour.