In Modena, one of the capital cities of the italian food valley, a historical charcuterie manufacturer decided to refurbish an ancient building close to the firm in order to give to welcome its customers while they come to visit its facilities. The result is an exclusive suite where vistors can relax and be introduced to the history of the company as well as taste a selection of the company products. Rooms are conceived to support the entire experience and to express the contemporary style and values of the brand: a spectacular entrance where light and colours immediately dive the visitor into a sophisticated atmophere, a living room where interactive screens enables to discover facts and stories about the brand, a space where the secrets of the production plant are revealed before the beginning of the guided visit to the firm , a heated terrace where it's possible to relax during all the seasons and a dining room where 40 guests can taste a signature meal under a majestic tree representing the metaphor of the roots of the family that own the company since 1886.

INTERIOR DESIGN: Francesco Catalano