Amnesty International - Stop - Interactive Film

Background: In Turkey, every 5 minutes, 1 woman experiences domestic violence. 

Idea: We targeted YouTube viewers to send a message of not being bystanders to this situation. In the video, a woman who has suffered violence continuously subliminally says 'stop' to the viewers. The woman, who invites the viewers to stop the violence by saying 'stop' successively, thanks the viewer when they click the stop button.

Agency: Grey İstanbul

CD: Ergin Binyıldız, Engin Kafadar

Group Head: Cem Çetin, İsmail Koç

Creatives: Merve Selamet, Bülent Şengül