One thing I'm really passionate about is branding.
I often find myself immersed in the world of vintage packaging, captivated by the vibrant color palettes, creative typography treatments, and the whimsical names that are often associated with children's products.
With this fascination constantly on my mind, I dived into a creative exploration to imagine what a contemporary bubblegum brand could look and feel like.
My goal was to create a modern brand with a deep nod to the charming references of the 70s and 80s that I deeply admire.
This is a passion project that brought me immense joy and satisfaction. Hope you enjoy it!
