Ann Yo's profile

Forbidden fruit

The project is an attempt to raise awareness about the fruits we eat and where they come from. For us it is easy to see just the final product in form of fresh strawberries, but there's always a story behind it that we don't want to know about, for example the conditions under which the fruits are grown. In the south of Spain there are endless glasshouses where the plants grow in a substrate and never even touch the earth.
The people who work there live in wooden sheds with no electricity or water supply. They earn almost no money at all and are in the system, than can be called modern slavery.
In this project fresh strawberries are placed in wax bowls. The process is repeated each week for 6 weeks. The older the strawberries are, the stronger theis smell is, they rot. After 3-4 weeks fruitflies start to develop out of the bowls and the smell gets stronger and stronger.
The goal of the project is that the prople get a look at the other side, that we usually don't experience because we throw the strawberries away when they start to rot.
This experience, that forces you to feel its impact with more that one sense (mostly the sense of smell) is a reminder that behind the beautiful, tasty strawberries there is a whole story of suffering.
1st week: beautiful, fresh strawberries
6th week: the dots are nests of fruitflies, the strawberries turned into a black liqud full of flies and their eggs
2nd-3rd week: mold on strawberries (no flies yet)
5th week: eggs of flies and almost completely liquid strawberries
Forbidden fruit
Published:

Forbidden fruit

a project about the food we buy

Published: