AFRIQ is a small brand with two different product lines: Rooibos and Ginger and Vanilla. This brand looks and feels expensive and classy because of the black product with hints of pink. The packaging is also made out of glass and aluminum. Even though they don't have a lot of variety, they are definitely unique.
Single shots of each product
Group shots of the products
Mock-ups
Instagram Video
Project Rationale
The main objectives of this project were to create a specific look and feel through photography and a video for Instagram that described the brand. It’s also advertising the product and the company through creative images that do not need words to tell you what you need to know. Throughout the project, I made use of one main prop, which was the orbeez. They represent moisture, and in some sense, they could represent the youthfulness you feel when your skin is moisturized and taken care of. I wanted to create a classy look that worked well with the expensive-looking products. The main idea is to make the products the main feature in the photos with contrast and composition.
