Authors and their books are closely linked for promotional purposes, and the best book publicity campaigns rely on an author's involvement. Therefore, book marketing and author branding have a considerable amount of overlap. There is a cliché among book publicists that books cannot talk (and thus promote themselves). As a result, you, as the author, playing an active role is essential. Then, as a natural outgrowth of your book promotion work, you build an author brand. Author branding is valuable in thought leadership – becoming seen as an "expert" – and leveraging it fully.

The first step in the process is publishing a high-quality book; if you self-publish, take your time and work closely with qualified content preparation professionals. Two examples are professional editors and accomplished cover designers. Each can make considerably favorable contributions to your book project. Without them, you may have challenges meeting the competition in your genre. Authors who have the support of traditional publishers are formidable competitors and will easily gain the attention of your target readers. Holding your own against them requires having the right people supporting you. 

Many writers begin as intelligent and creative thinkers who share their knowledge (and enthusiasm for the subject) as a book. But a branding aspect connects with how readers see you and regard your work. Brands are about assuring people of quality and reliability in what they buy – and, in your case, choose to read. Savvy authors today understand the opportunities and ensure they find them and leverage them to the maximum. It's about engaging target readers and showing them how your writing and book meet their needs and feed their interests more than others.

If you're a first-time author, there is much to be learned about branding, but none of it is intimidating. You'll quickly discover what works best for you and what your target reader enjoys being entertained by or learning. When you connect your promotional appearances with those hypotheses, you'll see results with book sales and interest in your future work. Very few writers who succeed today as self-published authors can do it without developing a formidable brand. It's a win-win situation that sells books and permits you to write others that will be well received – and profitable for you in the future. 

Business Name:- Smith Publicity, Inc.

Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034

Phone:- 856-489-8654