Bindu Fizz Jeera Masala's summer campaign for 2023 was a brand-space hijack operation. Coca Cola owns the "cold" in the Indian summer with thier timeless tagline "thanda matlab Coca Cola". It's hopeless to even try and fight Coke for a piece of "cold".
That's when we asked ourselves, But what about "cool"?
What followed was a series of hilarious short digital films. Stories where everyday characters engaed in everyday talk were dumbfounded to discover that the word "cool" has been replaced by "Bindu". After all, Bindu is cool, and everything that's "cool" is simply Bindu.
