As an intern at RBDC (Research and Business Development Center) at BYU-Idaho (Brigham Young University), I completed 100+ hours of work remotely. I lead a team of 4 on this project for a client, allucent.

allucent is a SaaS application that is used for construction planning and scheduling. The project was to develop drafts for effective marketing and sales digital content on their social media platform, primarily LinkedIn.

The designs were all made by me, while my team members and I worked on other aspects of the project.

As part of the project, we identified strong marketing messages and developed a marketing strategy that would help increase awareness of the brand, help potential customers learn about the services, and develop high-quality content to increase engagement on their platform.

Some posts are meant to start conversations and demonstrate an in-depth understanding of the industry, its constraints, and the pain. 

Besides graphics, I made a draft for videos. The marketing strategy included the use of a variety of content to engage the audience and pass messages to potential customers.