onflex.™ - by Seila Martín
onflex. is a unisex urban fashion brand for those who embrace diversity and authenticity in their style. Our vision is to celebrate individuality and innovation through fashion. Our clothing line is designed to stand out in the urban scene, capturing the essence of the young and creative spirit. We take pride in promoting inclusivity, self-expression, and sustainability through our unique urban fashion that blends cutting-edge style, unparalleled comfort, and a commitment to the environment.
The sans serif "próxima nova" typography has been used for the logo to give the brand a youthful, friendly and effective appearance. In addition, the "x" has been turned to imply that the harmony of typography as well as the rules of fashion for dressing can be broken. It is also worth noting that the final point is taken as a creative pause in which the effort to create innovative and fresh designs is associated with the brand.
#000000 (Black): Black is a versatile and classic color often associated with elegance, sophistication, and simplicity. In the context of an urban fashion brand, black can convey a sense of modernity and timeless style. It can also serve as a neutral background that makes other colors pop, which can be useful in clothing design.
#B4F259 (Lime Green): Lime green is a vibrant and eye-catching color that can evoke a feeling of energy and vitality. In the context of "OnFlex," this color could reflect the idea of being active and energetic, which aligns well with the brand's image targeting a young and fresh audience. It can also be associated with creativity and originality.
#E6E6E6 (Light Gray): Light gray is a color often linked to neutrality, simplicity, and modernity. In fashion design, it can be used to balance more vibrant colors and create an elegant yet approachable aesthetic. Additionally, it can convey the notion of versatility, fitting with the idea that the brand's clothing is adaptable to various occasions.
onflex. adapts to the ever-evolving urban culture, suggesting the concept of adaptation and change, implying that it is aware of changing trends and ready to offer fresh and continually evolving urban fashion.
But why onflex.?
onflex. combines the notions of being active and energetic ("On") with showcasing style and confidence ("Flex"). Some of the brand's core values include:
Simplicity and Modernity: The name "OnFlex" is modern and easy to remember, reflecting the contemporary urban aesthetic.
Positive Attitude and Empowerment: "OnFlex" conveys a positive, active state, promoting empowerment and confidence in young individuals who wear the brand.
Style Versatility: The term "Flex" aligns with versatile style, allowing young people to express their unique fashion in various situations.
Digital Connection: "OnFlex" is easily memorable and suitable for online platforms, facilitating the brand's digital presence.
Innovation and Change: The name implies adaptability and readiness to offer fresh and evolving urban fashion.
FLEX YOUR STREET VIBES - Slogan
It conveys the idea of expressing your urban and fresh style, which aligns well with the image of the brand 'Onflex' as a young and active streetwear brand. It can be an effective slogan to motivate customers to feel authentic when wearing 'Onflex' products in their everyday life.
Let's work together :)
seilamartinflores15@gmail.com
https://www.linkedin.com/in/seilamartinflores/
Thank you!
