Agency: TBWA ARGENTINA
Illustrator: Tooco
Concept idea: Federico Zordan
→ "If you can't do the style, don't drink Campari"
(If you can't do the time, don't do the crime)
(If you can't do the time, don't do the crime)
→ "Same stroke for different folks."
(Different strokes for different folks)
(Different strokes for different folks)
→ "A glass of Campari speaks louder than words."
(Actions speaks louder than words)
(Actions speaks louder than words)
→ "He that fights and runs away, misses the after party."
(He that fights and runs away, lives to fight another day.)
(He that fights and runs away, lives to fight another day.)
