This need to innovate isn’t anything new. We’ve seen these moments in history before. Blockbuster vs. Netflix. Toys ‘R Us and Borders vs. Amazon. MySpace vs. Facebook. Blackberry vs. iPhone. The list of companies that failed to innovate and ultimately paid the price for it continues. What each of these iconic demises and innovations alike have in common is this — the organizations that embraced emerging technology strategically and through the lens of opportunity saw the most significant gains.

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