In January 2023, I had the chance to work on the visual direction and production for the Saudi Tour opening ceremony.

The event, conceptualized and produced by MICE International, took place in Al Ula, Saudi Arabia, in the magic Elephant Rock UNESCO heritage site.

For the visual production I covered a 3D mapping on the elephant rock, a 25 minutes performance on a 20x5meters holographic screen on main stage, and a 9 minutes hybrid drone show, where 3D mapping enhanced the animations made by drones.

For the first time, we had the opportunity to design visuals for a projection mapping in synchronization with a drone show.

Working closely with MICE International, Lumasky, Giammaria Ravetti and Media Pro we chose to use projection mapping to create a scenario where drones behaved as light sources illuminating the environment around them, resulting in a harmonized and brightful composition that enphatized the beauty of the aerial choreographies and revealed the stunning shapes of the Elephant Rock.

Credits:

Client - Saudi Tour
Agency - MICE International
Visuals Design  - Francesco Briganti
Sound Design - Jean
Dance Performance - ResExtensa
Lighting Director - Giammaria Ravetti