When given the task of redesigning the packaging of an existing product, I chose one 

that I use regularly, Sriracha. I began by extensively researching the Huy Fong Food Inc. brand and discovered the rich history behind the iconic sauce. The new design centers around the brand’s most recognizable element, the rooster. I improved the legibility and created consistency throughout the brand’s package. The modern design elevates the brand to appeal to the current generation while still remaining recognizable to existing customers. The hand-embossed logo and accompanying elements provide a sleek design that catches the consumer’s eye and stands out amongst competitors.

To view more of my work, please visit my website here.