la gran manzana
branding / 2013 / monterrey, nl, mx
Branding design for a fast and healthy food restaurant that serves natural juices, sandwiches and salads. From the beginning the owner's idea was to establish a relationship with New York (the Big Apple) in a subtle way. He had imagined the shade of buildings within an apple.
On a personal note, the background used behind the negative spaced buildings is the real texture from an apple, and it came up giving the notion of a starry sky.
