BACKGROUND
Fashion District is a chain store located in 3 italian cities: Valmontone, Molfetta, Mantova. Periodically it plans promotions like, in this case, the Confidential Sales, reserved for the Fashion Family Cardholders.
BRIEF
Create a concept communication in order to exalt the 20% discount reserved for the Fashion Family Cardholders.
SOLUTION
A campaign based on the concept that “for every special occasion you need a special outfit”.
We show shopping as a way of finding something great at a lower price.
PARIS GETAWAY
Additional 20% discount on outlet price,
reserved for Fashion Family Cardholders.
Discover the joining shops at the Infopoints or consult the list online.
MY 40TH BIRTHDAY
Additional 20% discount on outlet price,
reserved for Fashion Family Cardholders.
Discover the joining shops at the Infopoints or consult the list online.
